For many years Gulf Oil was synonymous with auto racing, as it famously sponsored the John Wyer Automotive team in the 1960s and early ’70s. With its signature light blue and orange color scheme associated with the Ford GT40, the Mirage M1 and Porsche 917. Gulf became one of the most famous corporate racing colors schemes. The cars notoriety only spread as they successfully competed in the most challenging races of the their day, the 24 Hours of Le Mans, and the Targa Florio.
In addition to its racing success, much of Gulfs popularity can be attributed to the 1971 film Le Mans and Steve McQueen’s character, Michael Delaney, who drives for the Gulf team. In the years since his death in 1980, McQueen’s popularity has only increased causing Gulf Racing team sponsor Tag Heuer to recreate the Heuer Monaco limited edition the watch with the Gulf logo and trademark color scheme.
In the same era, Gulf Oil also sponsored Team McLaren during the Bruce McLaren days, which used a papaya orange color scheme with Gulf blue for lettering.
While many recognize the GT40’s and Porsche 917’s of the late sixtes and seventies many do not realize that modern cars are racing with the Gulf name in endurance racing today.